Marketing Your Book: The Next Step
Once you have written your book or screenplay and gotten it
edited into a solid format, the next challenge is marketing it
effectively. This involves a series of steps designed to attract
your target audience and ensure your success.
Thinking in terms of reaching your audience—whether it is a
literary agent, publisher, or individual reader—requires you to
switch gears a bit, but it’s not an impossible task. Decisions
must be made about such things as format (e-book and/or print),
the composition and targeting of query letters—and last but not
Fortunately, with the internet at your fingertips, publicity is
something that can be accomplished now at a fraction of the cost
of hiring a traditional publicist. It’s all about getting in
front of people, and the broad term for it in this day and age
is “internet marketing.”
Creating the buzz you need to sell your work starts with a basic
website or blog that will help you achieve a high Google
ranking—and the visibility you need.
Our own Quinn Alison is an expert website developer who
can help you with a basic site that features you and your work.
He is also a whiz at SEO (search engine optimization), so
let us know if this is an avenue you want to look into.
Marketing and publicity can, of course, be pursued successfully
through any number of other outlets such as Facebook or
Twitter—or anywhere else where you can generate some buzz—viral
marketing being the objective.
Making a video or two and posting to YouTube is also a method
many authors have used successfully.
You can talk directly into the camera or have someone
interview you about your book, your thoughts—whatever.
Planning what to say is critical, though, because viewers
have itchy fingers and only so much time, so you need to grab
their interest from the start—and never let go.
Also be sure to tag your video (and any photos you post)
properly with keyword phrases that will relate to your book or
In the End
There are multiple options and channels to pursue, so when it
comes to accomplishing your goals, you are really only limited
by your imagination and determination.
One thing’s for sure, though, there are more books and
screenplays being published every year than ever before.
And they don’t just sell themselves!
Denver Book Editor | Boulder Book Editor